I'm a storyteller.
I tell the stories of people and places. I use words and photos and videos. Sometimes those stories are perfectly captured in 30 words or less, sometimes I manage to whittle it down to 3,000.
I'm also a cross-functional writer. I use words to communicate the personality of an organization, to write an Instagram caption, to make an annual report interesting, and to make a website readable.
But I'm more than one thing. In addition to my work as a writer, I'm a yoga teacher in Richmond. I experiment in the kitchen, read voraciously, and spend several months of the year trying not to kill my garden. I also love walking my Northside Richmond neighborhood with my husband, son, and greyhound, Hattie.
University of Richmond communications office
Senior Writer/Editor // 2010-present
Editor, Richmond Law magazine: work with law school faculty and staff to identify content that accomplishes strategic school and university goals; assign and supervise in-house and freelance writers; collaborate with design staff to develop visuals for each issue.
Senior writer/editor, University of Richmond Magazine: assist the editor in developing story budgets that accomplish top-level university communication goals; manage sections in partnership with the editor; assign and supervise in-house and freelance writers; collaborate with editor and design staff to develop visuals for each issue; assist with management of online content.
Brand messaging: develop a voice and tone for university messaging; craft standard language for key university message points and supporting initiatives; integrate messages across a variety of platforms, including websites, publications, advertisements, and video scripts; identify supporting storytelling opportunities and write content or coordinate with campus communicators for coverage.
Online storytelling: manage strategy and process for incorporating feature stories on university websites; coordinate with internal writers and content creators in university departments to share ideas, methods of storytelling, and overall strategy; curate story collection for university home page; recommend story collections to support university initiatives, such as summer research and internships, admissions, and the strategic plan; occasionally edit video and audio, and photograph programs and events for feature stories.
Website strategy and development: draft copy and curate feature stories for key pages on university’s main website; manage the editorial phase of client website builds, including content generation and site architecture; identify custom website needs and work with developers to execute; support the university’s centralized strategy for 130 websites through client training and consulting; update websites using a content management system.
Project management: work with designers, web developers, photographers, and campus clients to develop and execute concepts for institutional and department-level campaigns, websites, and print projects.
General writing and editing: write and edit copy for websites, print materials, and office branding campaigns, ensuring consistent tone and accurate use of university nomenclature and A.P. Style.
Project Yoga Richmond
Ambassador // 2014-present
Yoga instructor: teach monthly acroyoga workshops; former gentle yoga instructor.
Communications volunteer: serve on the communications team; draft brand messaging, website copy, social media content, and blog posts to support the nonprofit studio’s mission to make yoga accessible to all Richmond residents.
Writer and editor, 804ork, volume 2: interviewed and profiled approximately 20 chefs for the second edition in a series of cookbooks featuring Richmond chefs, restaurants, and cuisines; served as copyeditor for all book content, including chef pro les, recipes, directory, and chapter introductions.
Brand messaging: worked with Carrie, Ink, a Richmond branding firm, to craft brand voice and messaging guides for clients, including a pediatric dentist and a market research company; drafted copy for an annual report using client’s new brand standards to develop an updated voice for the company.
virginia commonwealth university creative services
web content specialist // 2007-2010
Web content development: managed the editorial phase of website projects; wrote and edited copy for websites and other electronic media to ensure consistent tone and accurate use of VCU nomenclature and A.P. Style.
Storytelling: researched background information, conducted interviews, and wrote articles for VCU and VCU News Center websites, VCU’s alumni magazine Shafer Court Connections, and other outlets.
Project management: worked with editors, designers, programmers, developers, and photographers to develop and present concepts to management team and clients; coordinated team and client meetings; disseminated information in a timely manner; ensured projects followed departmental processes; worked with project team to set schedules that met client needs and accommodated staff workloads; identified variances in project scope.
Social media: worked with clients and University Marketing to develop social media campaigns using Facebook, Twitter, and YouTube; researched trends in social media to share with department web team and clients.
marketing coordinator // 2006-2007
Copywriting: crafted and edited copy to effectively present clients’ message in marketing materials, such as brochures, websites, e-newsletters and direct mail pieces; produced monthly e-newsletters for Ricci Communications and clients, including drafting and assigning articles and releases, managing distribution lists, updating websites, and compiling analytics reports; developed copy for Marketing Simplified, a web-to-print program created to provide organizations with cost-effective, professional, customized marketing materials.
Project management: worked with staff and clients to ensure completion of projects both on time and within budget.
james madison university
Bachelor of Science: May 2005
Major: Media Arts and Design, Corporate Communication Concentration
Minor: Music Industry