Photo: Marcella Lee

Photo: Marcella Lee

I'm a storyteller.

I tell the stories of people and places. I use words and photos and videos. Sometimes those stories are perfectly captured in 30 words or less, sometimes I manage to whittle it down to 3,000.

I'm also a cross-functional writer. I use words to communicate the personality of an organization, to write an Instagram caption, to make an annual report interesting, and to make a website readable.

But I'm more than one thing. In addition to my work as a writer, I'm a yoga teacher in Richmond. I experiment in the kitchen, read voraciously, and spend several months of the year trying not to kill my garden. I also love walking my Northside Richmond neighborhood with my husband, son, and greyhound, Hattie.


Résumé

University of Richmond communications office

Senior Writer/Editor // 2010-present

Editor, Richmond Law magazine: work with law school faculty and staff to identify content that accomplishes strategic school and university goals; assign and supervise in-house and freelance writers; collaborate with design staff to develop visuals for each issue.

Senior writer/editor, University of Richmond Magazine: assist the editor in developing story budgets that accomplish top-level university communication goals; manage sections in partnership with the editor; assign and supervise in-house and freelance writers; collaborate with editor and design staff to develop visuals for each issue; assist with management of online content.

Brand messaging: develop a voice and tone for university messaging; craft standard language for key university message points and supporting initiatives; integrate messages across a variety of platforms, including websites, publications, advertisements, and video scripts; identify supporting storytelling opportunities and write content or coordinate with campus communicators for coverage.

Online storytelling: manage strategy and process for incorporating feature stories on university websites; coordinate with internal writers and content creators in university departments to share ideas, methods of storytelling, and overall strategy; curate story collection for university home page; recommend story collections to support university initiatives, such as summer research and internships, admissions, and the strategic plan; occasionally edit video and audio, and photograph programs and events for feature stories.

Embedded social media reporting: traveled with students and faculty to Israel and Poland to document their experiences using social media, photos, video, and extended blog posts.

Website strategy and development: draft copy and curate feature stories for key pages on university’s main website; manage the editorial phase of client website builds, including content generation and site architecture; identify custom website needs and work with developers to execute; support the university’s centralized strategy for 130 websites through client training and consulting; update websites using a content management system.

Project management: work with designers, web developers, photographers, and campus clients to develop and execute concepts for institutional and department-level campaigns, websites, and print projects.

General writing and editing: write and edit copy for websites, print materials, and office branding campaigns, ensuring consistent tone and accurate use of university nomenclature and A.P. Style.

 

Project Yoga Richmond

Ambassador // 2014-present

Yoga instructor: teach monthly acroyoga workshops; former gentle yoga instructor.

Communications volunteer: serve on the communications team; draft brand messaging, website copy, social media content, and blog posts to support the nonprofit studio’s mission to make yoga accessible to all Richmond residents.

 

    freelance writer

    Writer and editor, 804ork, volume 2: interviewed and profiled approximately 20 chefs for the second edition in a series of cookbooks featuring Richmond chefs, restaurants, and cuisines; served as copyeditor for all book content, including chef pro les, recipes, directory, and chapter introductions.

    Brand messaging: worked with Carrie, Ink, a Richmond branding firm, to craft brand voice and messaging guides for clients, including a pediatric dentist and a market research company; drafted copy for an annual report using client’s new brand standards to develop an updated voice for the company.

    virginia commonwealth university creative services

    web content specialist // 2007-2010

    Web content development: managed the editorial phase of website projects; wrote and edited copy for websites and other electronic media to ensure consistent tone and accurate use of VCU nomenclature and A.P. Style.

    Storytelling: researched background information, conducted interviews, and wrote articles for VCU and VCU News Center websites, VCU’s alumni magazine Shafer Court Connections, and other outlets.

    Project management: worked with editors, designers, programmers, developers, and photographers to develop and present concepts to management team and clients; coordinated team and client meetings; disseminated information in a timely manner; ensured projects followed departmental processes; worked with project team to set schedules that met client needs and accommodated staff workloads; identified variances in project scope.

    Social media: worked with clients and University Marketing to develop social media campaigns using Facebook, Twitter, and YouTube; researched trends in social media to share with department web team and clients.

     

    ricci communications

    marketing coordinator // 2006-2007

    Copywriting: crafted and edited copy to effectively present clients’ message in marketing materials, such as brochures, websites, e-newsletters and direct mail pieces; produced monthly e-newsletters for Ricci Communications and clients, including drafting and assigning articles and releases, managing distribution lists, updating websites, and compiling analytics reports; developed copy for Marketing Simplified, a web-to-print program created to provide organizations with cost-effective, professional, customized marketing materials.

    Project management: worked with staff and clients to ensure completion of projects both on time and within budget.

     

    education

    james madison university

    Bachelor of Science: May 2005

    Major: Media Arts and Design, Corporate Communication Concentration

    Minor: Music Industry